The Consortium will collaborate to:
- Educate the public about the value of vTLDs;
- Improve universal awareness and recognition of vTLD value by distribution channels, consumers, registrants,
Internet commerce companies and technology vendors;
- Develop collaborative activities with public and private sector stakeholders;
- Share best practices;
- Enhance the reputation of vTLD Registry Operators and vTLDs generally; and
- Harmonize processes, as appropriate.