The Consortium will collaborate to:

  1. Educate the public about the value of vTLDs;
  2. Improve universal awareness and recognition of vTLD value by distribution channels, consumers, registrants,
    Internet commerce companies and technology vendors;
  3. Develop collaborative activities with public and private sector stakeholders;
  4. Share best practices;
  5. Enhance the reputation of vTLD Registry Operators and vTLDs generally; and
  6. Harmonize processes, as appropriate.