The Consortium will collaborate to:

  1. Educate and develop collaborative activities with public and private sector stakeholders to promote the value of vTLDs;
  2. Improve universal awareness and recognition of vTLD value by distribution channels, consumers, registrants, internet commerce companies and technology vendors
  3. Share best practices;
  4. Enhance the reputation of vTLD Registry Operators and vTLDs generally; and
  5. Harmonize processes, as appropriate.